NAT SHERMAN INTERNATIONAL RE-LAUNCHES PIPE TOBACCOS IN TINS
NEW YORK, NY (March 3, 2014) – Nat Sherman, Tobacconist to the World since 1930, announces the re-release of their premium pipe tobaccos in tins. An industry and consumer favorite, the popular pipe tobaccos – Tabac Sherman – will now be available at authorized NatSherman retailers throughout the United States. Not since 2007 has the product been available outside the flagship Nat Sherman Townhouse in New York City.
Nat Sherman has released three signature tins, curating a collection that will inspire new pipe enthusiasts, while still satisfying veteran tastes.
Tabac Sherman No. 314 – a light golden Cavendish with a hint of traditional overtones.
Tabac Sherman No. 509 – a mild aromatic toasted Cavendish with a delightful velvety smooth flavor.
Tabac Sherman No. 536 – a quintessential British blend of exotic Turkish Latakia and Oriental tobaccos with a spicy, musky aroma and taste.
“There has been tremendous growth in the premium pipe category over the past few years,” said Nat Sherman Executive Vice President, LarrySherman. “At our Flagship Townhouse in New York City, we’ve seen overall pipe business nearly double since 2011. With this re-launch, we are thrilled to provide Tabac Sherman products to our fans across the country.”
Tabac Sherman comes in traditional “true two ounce” tins. Each has a suggested retail price of $12.95 per tin. Tins are available individually, and in sleeves of five, wherever premium pipe tobacco is sold.
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About Nat Sherman
Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.
Fine Tobacco NYC is pleased to offer our readers a first look at the newest piece from cigar artist David Gerena.
“Angel’s Share” is a 30″ x 40″ oil on canvas that depicts the fire which took place at the Arturo Fuente cigar factory in the Dominican Republic in August of 2011.
In David Gerena’s words: “The Arturo Fuente Cigar Company is a 100 year old company producing some of the finest cigars in the world. The message of this painting along with it’s purpose is to be a testament to the Fuentes perseverance and charitable efforts”.
The “Angels’ Share” Painting will be auctioned off with proceeds going to the Cigar Family Charitable Foundation to help underprivileged kids in the Dominican Republic. The “Angels’ Share” painting is being donated on behalf of Les Bodwell and David Gerena.
Only 100 Limited Edition prints of the “Angel’s Share” painting are being released by David Gerena. These prints are exact reproductions, the printed image measuring 30″ x 40″ as per the original. They are professionally printed on acid free archival stock and come signed, numbered, and with a certificate of authenticity directly from David Gerena. These prints are only available directly through the artist at www.davidgerenaart.com.
A video exhibit of The “Angels’ Share” Painting can be seen below by clicking on the image:
NEW YORK, NY (February 4, 2014) – Nat Sherman (www.natsherman.com), Tobacconist to the World, announces the launch of the Nat Sherman Personal Humidor App, now available for free download in the App Store™ (http://tinyurl.com/q2b8ajc). With this App, cigar lovers can take the premium cigar experience beyond The Nat Sherman Townhouse, and into their homes.
Key Features of the Nat Sherman Personal Humidor App:
§ Custom Humidor: Enables iPhone, iPad and iPod Touch users to create a custom humidor where they can seamlessly catalogue, evaluate and share their cigar preferences, notes, and photos.
§ Cigar 101: Provides users with access to original curated content from Nat Sherman. “Cigar 101” delivers a comprehensive cigar glossary, expert advice on how to choose the right cigar, smoking tips and tricks, cigar etiquette, and more.
§ Store Locator: Features Geo-Locate technology, allowing users to instantly locate their nearest retailer with the click of a button.
“Nat Sherman has always been committed to innovation. We are thrilled to debut this dynamic App, which will further engage our current customers and readily assist new cigars enthusiasts in learning about our products and industry,” said Larry Sherman, Executive Vice President, Nat Sherman. “With the launch of the Nat Sherman Personal Humidor App, we are expanding our relationships beyond our retail locations and continuing our dialogue with a community that is as passionate about cigars as we are.”
The free application is now available for download through the App Store™, and can be accessed through keywords ‘Nat Sherman.’
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About Nat Sherman International
Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman International continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.
NAT SHERMAN INTERNATIONAL TO RELEASE TRIO OF “SUPER LANCEROS”
NEW YORK, NY (December 19, 2013) – Nat Sherman, Tobacconist to the World since 1930, is offering a limited production format in three of their most popular blends from the Dominican Republic, The Timeless Collection, 1930 and Sterling. The Super Lancero measures 8” long with a 38 ring gauge, a half inch longer than a traditional Laguito No. 1 Vitola.
“The lancero format is an extremely elegant size, allowing the smoke’s flavor to remain focused, without incorporating as much air into the smoke as larger ring gauges do,” said Michael Herklots, Executive Director of Retail and Brand Development, Nat Sherman International. “The extra length of the cigar gives greater opportunity for the experience and flavors to change and develop from start to finish, while keeping the smoke cooler longer.”
“The Super Lanceros are manufactured in limited quantities at The Quesada Factory (formerly known as MATASA) in Licey, Dominican Republic, just outside of Santiago. Only one team of rollers is tasked with making this coveted size,” said William Sherman, Executive Vice President of Nat Sherman. “Small ring gauges are among the hardest vitolas to make, as it’s very easy to under-fill or over-fill. We have one expert team in the factory that is carefully bunching and rolling these cigars to ensure they’ll draw and burn perfectly.”
Each Super Lancero will come packed in boxes of ten cigars. The Timeless Super Lancero has a Suggested Retail Price of $110 per box, the 1930 Super Lancero is $150 per box and the Sterling Super Lancero is $180 per box plus applicable taxes.
The first shipment will be available in select retailers by the middle of January 2014, and will be made available throughout the year in limited quantities as production permits.
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About Nat Sherman International
Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.
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Suzanne DeFosset
EVINS
(212) 377-3592
Suzanne.DeFosset@evins.com
For those of you who are unaware Pete Johnson of Tatuaje has been making monster movie themed cigars since his first hit debut “The Frank” which was in my opinion one of the best Pepin made sticks created. I remember when I was able to purchase as many dress boxes as I wanted before these got to be collectors items and I am glad I picked up a few. These are now sought after smokes commanding outrageous prices. I have been fortunate enough to smoke all the Monster series and think “The Boris” is the next best AND I think it has aged better than any other. If you find one grab it. But enough about my reminiscing, let’s get to the latest stick. I just smoked the new Tatuaje JV13 or “Jason” for the famed “Friday The 13th” movies and here are my thoughts. Enjoy!
Cigar: Tatuaje JV13 “The Jason”
Blend specifics
7 1/2″ x 52
Wrapper: Connecticut Broadleaf
Binder: Nicaragua
Filler: Nicaragua
Vitola: Double Corona
Appearance & Construction
This cigar sports a sharp dark red label with the Tatuaje name and “Monster” written in black. A beautiful contrast to the dark chocolate wraper. Very well constructed with no soft spots and seemingly full of tobacco. Smells of earthy, sweet, leather, hay.
Taste & Smoking Characteristics
The draw dry yields earth,hay and wood. Upon lighting the earthy flavors take the forefront with slight oak and dryness of leather. The smoke is hefty to start with a strong body of flavors rolling around the tongue. More of the oak continues with a bit of espresso, vanilla and earth intermingling throughout. There is a bit of black pepper midway on the palate and a rush of spice on the retrohale. Lots of wood/oak flavors on the finish with continuing leather on the sides of the mouth. The cigar continues to a medium body with changes of sweet and even savory like that of sweetbreads. Towards the last third a bit of the barnyard twang comes forward with a companion of earth and hay. The strength wanes a bit and the oak, barnyard and leather flavors continue. The cigar finishes with a bit of sweetness and ends on a medium note. A thoroughly enjoyable cigar.
Conclusion
The Tatuaje Jason was not the most complex cigar as it stuck mainly to sweet, leather, hay and oak however I enjoy all these flavors together when not overpowering. The Jason succeeded in being a medium to full cigar with a perfect balance of all these flavors. I haven’t loved all the monster releases although now I will say that the JV13 is my third favorite. The Frank when it was released was number one although in the past 3 years it has waned dramatically. The Boris is my second even though it’s technically a monster “unmasked” cigar but now the JV13 is my 3rd. The big question is will it wither and die like Frankenstein did or will it live on for more features like Boris? Who knows horror fans but for now get a piece of Jason before he gets you!
The Cigar Inn recently announced that it is making significant changes to its popular line of house blends sold at Cigar Inn locations. The new presentation includes new cigar boxes and banded cigars. Each vitola will represent a different borough of the city. Below is the Facebook post by Cigar Inn:
Dear Cigar Inn Members :
The Cigar Inn House Blend which you have enjoyed for so long has a new look and a new name : ” New York Borough Series”.
Each size will represent one of the 5 boroughs.
Brooklyn: 6X60 Gran Toro
Bronx: 5X60. Gran Robusto
Manhattan: 6X56. Toro
Queens: 5.5X50. Robusto
Staten Island: 6.25X52. Torpedo
Same Blend, same flavor, different look.
NEW YORK CITY, August 6th 2013—FineTobaccoNYC is pleased to sponsor the “Summer Smoker” on August 15th at 8:00PM at the iconic Carnegie Club. The event follows on the heels of Straight Up & Toasted, hosted by FineTobaccoNYC in conjunction with The Carnegie Club and Reinado Cigars.
“Summer Smoker” will feature a complimentary cigar and spirits pairing, live music, give-aways, and all of the amenities that come with one of New York’s most respected cigar bars. The event will feature cigars from La Hoja Cigar Co. and spirits from a special sponsor to be announced. The Nick Palumbo Trio will play live swing music while New York City cigar smokers enjoy the bold and complex notes of fine tobacco and aged spirits.
The event is free and open to the public. Dress code prohibits shorts and sandals and will be enforced. To receive invites to FineTobaccoNYC events, subscribe to the event mailing list.
On Saturday, July 27, from 1 p.m. to 4 p.m., stogy connoisseurs gathered for the Cigar Social at Studio Square NYC to enjoy premium whiskey tastings, cigars custom-made by Rocky Patel, unlimited barbecue, and live entertainment. I had tickets to go, but alas fate had other plans that day.
Studio Sq. has recently become one of the hottest venues in New York City for cigar smokers. Starting last Summer, they’ve hosted some of the most massive cigar events in NYC. Probably the best part of having Studio Sq. in service of the NYC cigar community is that management there has brought an incredible knowledge of cigars, whiskey, and entertainment, as well as an impressive list of connections together to create some amazing events.
Here are some photos from the recent Cigar Social. Don’t miss out on their future events! Follow Studio Sq on Twitter or sign up for the FineTobaccoNYC event mailing list for cigar event invites.
NEW YORK CITY, August 1st 2013—Anwar Elboustani experienced what he calls “love at first smoke” while stationed in Iraq as a translator in the U.S. Navy. In early 2013, nearly ten years later, Elboustani founded El Cedro Cigars, a new boutique brand inspired by the men and women of America’s armed services. Today, the company is proud to unveil its initial offerings to the American market.
El Cedro, or “The Cedar,” refers to the ancient Mediterranean cedar trees which dot the mountains of Lebanon, some of which date back nearly 2000 years. “I chose the cedar tree because to me it embodies eternity,” Elboustani said. “I want ‘The Cedar’ to memorialize those who have fallen for the freedom that every American enjoys.”
El Cedro cigars are produced by the Kelner Boutique Factory in the Dominican Republic. The new cigars utilize a Dominican wrapper and binder. The filler contains a special blend of Dominican and Nicaraguan ligero tobaccos to deliver a taste that is at once thoroughly Dominican but that also delivers a unique kick of strength and flavor.
“For my initial offering, I wanted to offer a cigar that would be enjoyable to the novice and veteran smoker alike,” Elboustani said.
The cigars will be showcased in two sizes: Robusto at 5 ½ x 50 and Corona Gorda 5 ½ x 46. Boxes of the Robusto size will be offered in 18-count boxes, while boxes of the Corona Gorda will be offered in 20-count boxes. El Cedro cigars are available at a suggested retail price of $7 for the Corona Gorda size and $8 for the Robusto size.
Elboustani plans to host several release events throughout New York City in August and September. Like and Follow El Cedro Cigars on Facebook and Twitter to receive event invitations.
Everyone knows IPCPR is one of the largest cigar events of the year in the United States. Thousands of cigar brands, retailers, bloggers, and other enthusiasts descend to smoke and purchase the newest blends from the hottest brands. Any high-energy, well-publicized event like IPCPR presents a great opportunity for companies willing to leverage social media to get exposure to tens of thousands of cigar smokers on social media.
So who were the top performers at IPCPR this year? The results are below. But first a note: these results are not comprehensive. They do not cover all cigar brands at IPCPR (that would be impossible), nor do they cover all social media platforms. I limited my statistical analysis to the previous 7 days of tweeting activity on Twitter because its open environment allows me to get the most detailed information. Yes, it is one platform among many, but the stats sill tell a solid story. Nonetheless, I have also included a some anecdotal analysis because there were some brands who made some spectacular plays on other networks like Facebook (i.g. Alec Bradley sends first cigars into space). If you’re wondering why I didn’t include more brands (even big ones), it is because this kind of research takes a lot of work and I was looking for representative samples.
Rankings are based on total number of company mentions during the week of IPCPR.
The results
Drew Estate dominated social media this year, with Rocky Patel and Alec Bradley coming in second and third. We’ll go into the how and why’s of it in a minute. But quickly I should explain that the “Total company mentions” column on the right is not the sum of “hashtag mentions” and “ipcpr mentions” – it includes more tweets, like those that @ mention the company, use slang terms for the company, etc. Thus it is the most comprehensive metric, and the one which judged rankings.
How did Drew Estate do it?
Drew Estate crushed it this year for a few reasons:
Drew Estate made a concerted effort to draw their customers into the IPCPR experience using an IPCPR hashtag.
Drew Estate posted across multiple platforms – Twitter, Instagram, Facebook, YouTube, achieving a maximum reach across platform audiences. They were also smart in posting content across platforms (i.e. their Facebook page is full of their YouTube interviews).
Company employees were active on social and responded/thanked users who submitted posts with #DEipcpr.
Drew Estate did a fantastic job and all cigar companies could learn a thing or two on how to engage customers and increase brand loyalty.
Honorable mention: Alec Bradley
Alec Bradley didn’t have nearly as much social momentum during IPCPR 2013, but they deserve an honorable mention here for the sheer creativity of their marketing approach. While in Vegas, they made history by launching the first cigars into space. Yeah. The post had 11 shares, over a hundred likes, and a lot of comments. I estimate this post had a viral reach in the tens of thousands, and will be posted around the internet for a long time to come.
Way to go Alec Bradley!
What about Rocky Patel?
I’m a big fan of Rocky Patel cigars – great flavor, incredibly consistent construction, awesome pricing too. Their performance on social this year, however, wasn’t so much the result of the company having a solid social media strategy. A cursory glance around their networks revealed that they didn’t put a lot of effort into getting people involved this year, indicating they were riding on existing brand excitement.
Rocky Patel vs Alec Bradley
If you want to see what a bad approach to social media looks like, just take a look at the Rocky Patel Facebook page as compared to a brand like Alec Bradley. Here is the Rocky Patel Facebook page:
Note that there is no visual content, very little interaction from page fans, and it really ends up just being a feed for events. The page is visually unappealing and doesn’t represent the brand well at all. It is, in short, really boring. Whoever is managing their page needs to correct course if they want to get any value from their Facebook page – right now it is a waste.
Now take a look at Alec Bradley’s stream. They have roughly the same amount of page fans, but look how their rate of interaction is literally 50x that of Rocky Patel’s page:
The lesson? Be creative, use visual content, and try to act like you care about your Facebook fans enough to give them good content!
Congratulations to Drew Estate and Alec Bradley for putting on a stellar performance with social media at this year’s IPCPR!
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Want to learn how to kick ass and make money with social media? Take a look at our most recent guides:
