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Ballantine’s Unveils Ballantine’s Finest and Ballantine’s 12 Year Holiday

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BALLANTINE’S UNVEILS PREMIUM OFFERINGS FOR THE GIFTING SEASON

Ballantine’s, the No. 1 whisky in Europe, is launching a trio of stylish gift packs for its Ballantine’s Finest and Ballantine’s 12 Year Old expressions ahead of the festive period.

Building on the successful ‘Beyond’ global marketing platform, Ballantine’s 12 Year Old has received an intriguing makeover for this year’s seasonal gift pack. Inspired by a world of visual illusion and hidden messages, the gift pack reinforces the brand’s reputation for original and creative thinking.
The new, eye-catching gift tin uses Ballantine’s 12 visual equity and age statement to create a textual pattern that features the silhouette of a hidden bottle. Debossed tasting notes are strategically placed to be discovered inside the lid of the gift tin, which also features an embossed logo and age statement. Further enhanced by a combination of print techniques and finished with a gloss varnish, the gift tin aims to entice consumers to pick it up to experience its tactile qualities and further explore its innovative design.
Peter Moore, Brand Director for Ballantine’s, comments: “The new Ballantine’s 12 gift pack will bring to life the brand’s ‘Beyond’ positioning with an intriguing and intelligent design that is sure to capture the audience’s imagination.”
In addition to the Ballantine’s 12 gift tin, Ballantine’s Finest is launching two gift packs ahead of this year’s festivities.
A special gift tin includes the striking Ballantine’s Finest visual cues, in line with the popular expression’s new outer carton. A wrap-around design highlights an embossed crest and logo on both sides, while a debossed seal and signature is placed to be discovered inside the lid.
Aimed at a younger audience, an alternative gifting offering for Ballantine’s Finest is a stylish carrying zip case pack. Made of high density nylon, the pack includes an engraved tin-plate plaque to complete a more youthful, modern appeal.
“Our gift packs for Ballantine’s Finest and Ballantine’s 12 Year Old include something for everyone,” adds Moore. “We expect them to be extremely popular with people looking for eye-catching and stylish gift options in the run up to Christmas.”


Gift packs are available for 70cl, 75cl and 1L products. The limited edition packs will be available in more than 40 markets from the beginning of December 2012.

Notes
About Ballantine’s
Ballantine’s Finest is a complex blend of single malts and grain whiskies from four renowned whisky regions of Scotland – Islay, Highlands, Speyside and Lowlands. Its elegant signature style is a balance of soft and sweet, due to the key malts of Glenburgie and Miltonduff.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
For further information visit www.chivasbrothers.com

Duke of Montrose Scotch Whiskey Bar to Open in Brooklyn

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New York City Whiskey lovers are in for a treat this winter. Duke of Montrose, a new Scotch Whiskey bar, is scheduled to open on Fifth Avenue and Bergen Street, near Barclays Center.

The owners of the new bar are no strangers to Whiskey or to managing a high-quality establishment. The owners currently own another bar on the Upper East Side called Caledonia.

Below are a few selected quotes from this dnainfo.com article about the new location:

“Caledonia owner Steven Owen says the new bar, to be called Duke of Montrose — a title that’s linked to his ancestral Graham clan — will serve high-quality single malt whiskeys and a full menu of food. He hopes to open in December.”

“We’re really trying to bring something fairly sophisticated to the neighborhood with a Scottish flair to it,” Owen said.

Owen said Duke of Montrose will serve arena crowds, but the bar will be focused on neighborhood customers.

“Obviously we’ll cater [to the arena] but also to the local community,” Owen said. “Our establishment on the Upper East Side has been voted one of the best bars. We’re very intent on the community.”

Some photos, also from DNAInfo are below.

Owners anticipate the bar opening in December, pending license review
Caledonia Scottish Pub, UES
Caledonia Scottish Pub, UES

Tonique Magazine Publishes A Great Scotch Whiskey 101

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Tonique Magazine

My quest to learn the basics of the spirits world and share the best resources with you has led me to the far reaches of the internet and back (this includes a few visits to Reddit, of all places). In any case, I wanted to share this Scotch Whiskey 101 from Tonique Magazine. Thus far, I have not read a better introduction to Scotch Whiskey.

The article answers common questions like:

  • What is the difference between “Scotch”, “whiskey”, and “whisky”?
  • Why is it called single malt?
  • What is malt?
  • What is peat, and how does it make some Scotch smoky?
  • Why do so many Scotches have the word “glen” in their names?
For all of you looking to understand more of the basics about Scotch, this is the article for you. A big shout out to Tonique Magazine for the great content. They are a monthly digital magazine that specializes in, you guessed it, all things alcoholic.